Many people would like to do something to improve their health and well being but simply don’t know where to start.
There are so many myths regarding nutrition and exercise that are propagated in the mass media that it is very hard for the average person to separate fact from fiction.
The prevalence of ill-informed dietary choices and exercise routines are alarmingly common, if this misplaced effort were channelled correctly it would achieve real results instead of disappointment and de-motivation.
For those who can’t afford to hire a personal dietician or exercise trainer this knowledge gap is very difficult to overcome.
Our idea is to place suitably qualified nutritionists (registered with the nutrition society, for example) and fitness professionals (qualified to REPS level 2, for example) in the larger supermarkets in the most deprived areas of London.
They would act as a point of reference for anybody in the community who wanted free advice regarding sensible food choices or exercise plans. They could also help dispel some of the common myths surrounding weight loss that many people believe.
A permanent feature of the store, they could also provide exercise classes and nutrition talks for the staff and customers alike to help foster a community spirit. Increasing the knowledge of staff members would lead to higher morale and lower health insurance costs. Hopefully, some of this knowledge would also work its way back into the community. Particularly in deprived areas, supermarkets act as a community focal point and many of the supermarket staff live within the community that they serve.
This post was submitted by Drew Price.